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Darren Boyd-Annells



I'm Dr Darren Boyd-Annells, founder and head coach at ADHD Success. My passion is to support ambitious individuals in turning ADHD into an advantage.


My interest in human behavior stems from my early career in sales and marketing, where I had to master buyer psychology and persuasion. My career then took me into corporate transformation, where, as a senior consultant, I helped global brands to set up new companies and launch new products internationally. In parallel to a consulting career, I have been a serial entrepreneur too. It was whilst starting a business that it dawned on me just how hard it is for ADHD entrepreneurs and corporate leaders to find the right support for making personal or business change. My combination of passion and experience made coaching the obvious choice to help others flourish.

At ADHD Success, we coach ADHD entrepreneurs, corporate leaders and managers seeking life and business transformation. Because we've been there and really understand what it’s like to have ADHD, we genuinely want all our clients to come out of the coaching process with the insights and strategies needed to flourish in any domain they choose. Hence, we’ve gone to great lengths to create world class coaching programs that leave no stone unturned. From one-to-one coaching to comprehensive transformation programmes, we offer a range of services that help our clients unlock their full potential.

The coaching journey begins with you gaining key insights into your unique brain wiring, learning about your key strengths and how to leverage these to achieve your goals. You’ll be supported all the way in identifying goals, spotting the obstacles, taking impactful action and building strategies for making this sustainable.

We work with clients at a 'transformative' level, so that solutions are not merely a quick fix but rather a strategic change that's powerfully effective across multiple personal and business domains. You’ll see yourself and your strengths in a whole new light - enabling you to get unstuck and make lasting leaps forward.

Coaching delivered to entrepreneurs and business leaders is underpinned by decades of academic knowledge along with strategic and business transformation experience. Your coach has the following trainings and qualifications:

  • ADHD Certified Coach (AACC)

  • Positive Intelligence/PQ Coach

  • Certified Executive Functions Coach

  • Certified Neuro-Linguistic Programming (NLP) Master Practitioner

  • Solution-Focused Brief Coach

  • Positive Psychology Coach

  • Doctor of Business Administration (Entrepreneurship Focus)

  • Consulted for leading global brands including Barclays, HSBC, Jaguar Land Rover, Warner Music and many, many more.

  • Founded and assisted many startups


If you want to know more about me and how I can help you, please visit and book a free 60-minute coaching session.


Alternatively, you can reach me directly at


Looking forward to hearing from you!


Dr Darren Boyd-Annells, AACC

Business & Professional ADHD Coach

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